How Does Website Monetization Work?
If you are a publisher or non-ecommerce site, you may be wondering how to make money from their website. Your digital property is very valuable, and there are many strategies for making money.
1. Affiliate advertising
Affiliate marketing means that you get paid for every referral you make to other companies.
When you add an affiliate link to your website, you will receive a commission from each person who clicks on your affiliate link. The link can open a product or offer page where users can purchase the product.
Affiliate advertising do's and don'ts:
Explain on your website that you are using affiliate links and with whom.
Recommend products and services that are relevant to your audience.
Don't promote too much, clutter your website with all kinds of affiliate links.
2. PPC
PPC stands for Pay Per Click, paid every time an ad is clicked. This is one of the most common ways to monetize a blog.
You partner with an advertising network that displays relevant ads on your website and banner and gets paid every time a visitor clicks on it.
The most popular ad network is Google Adsense. Want to know how to make money with Google Adsense? See the article How To Make Money With Google AdSense .
Don't start with PPC if you don't have enough traffic or your blog is still low on visitors. For AdSense, for example, your blog has at least 250 unique visitors per day.
Every network has different requirements, and it can take a while to build a sufficient community of visitors to earn a good income from PPC.
You can sell advertising space as another way to increase your income. This allows you to set the price directly with the advertiser, getting a total payout, not a percentage.
Of course, this also requires promotion of your ad space and negotiating with advertisers. You can sell space for various types of advertising, video, interactive, multimedia, and banners.
Pop-up ads are another way to profit from advertising. While pop-ups can seem annoying, they are in fact effective. Pop-ups can get the advertiser's message right in front of the visitor and that's why engagement and click rates are usually high.
4 Sponsored Posting
Paid posts or sponsored articles can provide you with a steady source of income.
How does it work? You collaborate with a business to create or publish promotional material. This can be a review, sponsored post, or a feature.
You can publish content on your website or create your own content. If you're creating content for a brand, you can charge a higher rate than just publishing.
Many businesses need high-traffic blogs for content placement or building backlinks to their sites. Blogs that have many visitors will automatically invite agencies to contact you for paid posting or backlink building .
5. Search monetization
Adding a search box to your website can provide an additional source of income.
Whenever a visitor uses your search page they are presented with ads that are relevant to their search keywords. When you use the monetized search box, you earn a commission every time that person performs a search.
