Email marketing is a form of direct marketing as well as digital marketing that uses email to promote a business's products or services. This certainly helps customers know what new items or offers will be coming in the future through the automation email they receive. Here are the right email automation tips to turn buyers into customers.
Welcome email for new subscribers
The first email automation tip that can be done is to create a welcome email for new subscribers. A welcome email is a sign you give in welcoming a user who joins your business for the first time. You can use email automation from MTARGET.
Through MTARGET's email automation you can ensure that your first interactions with new customers will be successful, turning them into your repeat customers. According to a study, welcome email automation can increase orders 5 times more than regular bulk emails.
Send personalized order notifications
The next email automation tip that can be used is to send personalized order notifications. If you sell items online, you'll likely need to send your customers a receipt, confirmation, invoice, or other type of transactional email. Through email automation, you can do this with certain triggers that you have previously defined. Through this email automation, you can personalize it first so that the message looks more personal to your customers.
Personalized confirmation emails and notifications can increase open rates higher than other types of emails. Therefore, it is important that you make sure that the confirmation email you send is an email that you have personalized to get the best feedback from your first buyers.
Give rewards to loyal customers
Furthermore, the email automation tips that can be done is to give rewards to loyal customers. Customers are the life asset of your business. Sometimes, you may want to go a step further to thank them for their loyalty. You can do this by rewarding your loyal customers using email automation. These rewards can be in the form of exclusive coupons, promo codes, or other offers. This is a pretty good way to make sure your loyal customers feel valued and keep them coming back to your store.
Send birthday wishes
Finally, you can send birthday wishes. Sending birthday wishes to your new subscribers or customers is one of the best ways to attract their attention back to interact with your business, such as repeat orders . In addition, sending a happy birthday email will make your subscribers or potential customers feel remembered by you.
To get more attention from them, you can insert special offers to them, for example by giving special discounts, exclusive vouchers, and so on as gifts for them. You can send this birthday email using email automation with your subscriber birthday trigger .
Well, those are some reviews about email automation tips that can be used that will help you convert buyers into customers effectively.
