Web Usability is a principle in website or blog design that prioritizes usability or benefits. It's useless if it's useless. Here are 9 Principles of Web Usability in Blog Design.
All businesses and organizations have a website ( website ) today. Many individuals also have personal websites or blogs for personal branding.
One of the functions of a website is to build an online reputation or e-reputation . This reputation has an impact on business success, confidence ( trust ), and image ( image ).
However, in this web usability review , the question is no longer whether you have a website or not. It is about the competitive advantage your website has and what makes it stand out from the 1.6 billion other websites out there.
Technological advances are fast emerging and companies are forced to follow them, whatever the need arises. Otherwise, they risk being ignored and beaten by their competitors.
In order to stand out from the expanse of websites located on the Internet, you must focus on web usability.
A good experience with a website will keep visitors coming back, and this can only happen by meeting people's expectations and respecting a set of web usability principles.
This issue is discussed in detail below by our Amelia team, so keep reading to find out what the web is for, why it's important, and how you can fix it for your own site.
Why is the Use of the Web So Important?
Users feel important when the websites they visit focus on their needs and meet their expectations.
To achieve that, all business owners must analyze what their target audience wants and adapt the level of web usability to their requirements and desires.
Prospective clients need to assess the user experience to interact with the website and generate profits for you.
Usability of the web is one element that makes the difference between an effective website and one that is thoughtlessly ignored.
All visitors need to have a pleasant experience on the website to continue interacting with it, and good web design is the key to achieving this.
Every little detail found on a website, including buttons or forms, can influence how visitors feel when they access the site.
Without gathering significant insights into the minds of potential visitors, you will not be able to achieve a level of website usability that will produce positive results in the long run.
Don't Pass Testing
Web usability is about testing your site as often as possible and seeing what could be improved.
Dealing with web design is only impossible once when you have a website that you want to push up.
Some new trends in web design appear almost every month, and you won't be able to keep up with all of them, but you have to keep the user experience engaging and interactive.
That won't happen unless you regularly test the website and find errors that can be fixed or aspects that could be improved.
Skipping this step will leave you unsure of what to fix and may result in you making changes that interfere with usability, not improve it.
Principles of Web Usability
Here are some web usability principles to get you started with improving your website. Choose the one that best fits your case:
1. 7 +/- 2
Your web should be simple. George A. Miller came to the conclusion: people can't keep all the information they see. Short-term memory can only retain about five of the nine things a person sees at any one time.
This is the biological boundary of the brain proven by science. Keep this in mind, when it comes to web uses, you need to divide the information into five to nine sections at a time.
These simple principles can help you create a great, clean website layout. It is used in many industries other than design, so you can safely rely on it.
2. The 2 second rule
Your web must be fast. Another simple principle that should define how you design your website says that users don't want to spend more than 2 seconds waiting for the website to load.
If your website is taking forever to load, don't be surprised why you don't have enough visitors. Web usability relates to how fast a site loads too, so do your best to improve this aspect.
3. Accessibility
Easy to open and read. One of the most basic principles of good design is to include as many users as possible, taking into account that not everyone is the same.
Some of your users may have disabilities or conditions such as color blindness, and should be careful when choosing color schemes and font weights given this fact.
Even for a capable person, a website that features cryptic and hard-to-read fonts can turn off instantly.
4. Clarity
The essence of web usability is to create a clear site. By cluttering up a website and filling it with all sorts of irrelevant elements to the user, you're only making things worse.
Instead of confusing your site visitors by adding distraction to the site, try to keep things clear and guide users to engage in certain activities on it.
Clarity is the only way to properly design a website and provide people with the necessary guidance when navigating it. Stick to this principle no matter what other rules you choose to respect.
5. Can be learned (Learnability)
People love it when they interact with websites that have traditionally been built. As all users learn from their past experiences, they generate certain expectations in their heads.
Try to keep your website as intuitive as possible. Usability of the web is enhanced when the website doesn't require any instructions or when it is easy to find out.
Learnability refers to making a design intuitive using familiar elements.
6. Credibility
No one will stay on a website that doesn't inspire trust. Not all websites look trustworthy and that has to do with web usability as well.
If users encounter a lot of errors and warnings while navigating your site, they are less likely to trust your site.
To build credibility, ensure that your website has been built in a professional manner, that the content is well-written and error-free, and that there are no errors or broken links lying around the site unnoticed.
Every page that is part of your website should have a purpose from the start. Since all web designers are limited in space, you need to clarify what is the purpose of this site.
It provides users with multiple leads and you can create target audience easier. All the elements included in your site should contribute to perfect web usability, guided by a clear purpose.
7. Purpose (porpose)
Every page that is part of your site should have a purpose from the start. Since all web designers have limited space, you need to clarify in advance what the purpose of the site is.
This provides the user with multiple leads and you can define your target audience more easily. All the elements included on your site should contribute to perfect web usability, be guided by a clear purpose.
8. CTA
CTA stands for Call to Action or call to action. For example, an invitation to download, register, buy, subscribe, fill out a form, etc.
Giving visitors a few leads is an absolute must in web usability design. Use the CTA for that.
A CTA is a button containing an action verb that invites website visitors to do something.
For example, an eCommerce website includes a CTA such as "Buy Now" or "Contact Us".
Do the same on your own website but try to moderate its use. Too many CTAs can make your site look spammy, while little or no CTAs will lead to poor usability.
9. Conversions
Make the priority of conversions. All websites must have visitors turn into customers in the shortest possible time.
If you don't know where to start with your website, focus on increasing the number of conversions your website generates at the end of the month. It can be a simple color change to some elements or something else that does the trick.
In conclusion
When you put together a website, you need to pay attention to the smallest details, all of which contribute to an increased level of web usability. The better the user feels on the website, the higher the chances of turning him into a casual visitor.
By following the nine principles listed above, you cannot fail.
